Better
Baked
Goods
Pastries this handcrafted deserved better than a DM inbox.
The Recipe
How a bakery went digital
STEP 01 · THE STARTER
Famous in the feed, stuck in the DMs
Better Baked Goods was already beloved — artisanal, organic, fully vegan, and genuinely delicious. Every Instagram post got hearts, and every heart turned into a DM: "How do I order?" "What's in the box?" The bakery was thriving and drowning at the same time. The oven was hot, but the order system was a phone screen full of unread messages.
STEP 02 · MIX, FOLD, BAKE
A site that tastes like the brand
We didn't replace Instagram — that feed is gold. We baked something to go with it: a soft, scroll-driven site as handcrafted as the pastries. Followers tap the link, land somewhere beautiful, browse the full vegan menu, and build their own box — no DMs, no back-and-forth, no orders lost in the inbox.
STEP 03 · FRESH OUT THE OVEN
The feed tempts, the site sells
Now Instagram does what it does best — makes people hungry — and the website closes the sale. Every follower has somewhere to land, every craving has a checkout button, and the baker gets to bake. Small-batch care, full-time ordering.
100%
Vegan · Organic
ONLINE
Ordering, 24/7
BOX
Build Your Own