General
Furniture VI
Three stories of furniture, appliances, and one-of-a-kind pieces at unbeatable prices — and no way for customers to see any of it before walking in.
Store Directory
The story, floor by floor
TOP FLOOR · THE PAYOFF
Customers arrive ready to buy
Now shoppers browse three stories of inventory from the couch — often the one they're about to replace. They spot the sale, fall for a one-of-a-kind piece, and walk in the door already decided. The island's biggest showroom finally acts like it.
SECOND FLOOR · THE BUILD
Three stories, now open in every pocket
We built them a digital storefront worthy of the building: a full online catalog of furniture and appliances, bold sale banners that update with every promotion, and hours and directions a shopper can check in five seconds — great prices on display before anyone gets in the car.
GROUND FLOOR · THE PROBLEM
A massive showroom nobody could browse
General Furniture is three full stories of furniture and appliances — the largest selection on St. Thomas, packed with unique finds at prices that beat the competition. But online? Nothing. Shoppers couldn't check stock, catch a sale, or even confirm the hours without driving across the island.
3
STORIES OF INVENTORY
#1
LARGEST ON ISLAND
FULL
ONLINE CATALOG